A marketplace for bloggers,built as a lean MVP.

Role: Product designer
Platform: Web and mobile
Team: CTO, frontend developer, team manager

Overview

Giftery lets bloggers sell products in two clicks, with no legal entity, no website and a minimal commission. I designed the MVP from scratch for web and mobile.

Giftery sign-in screen on a tablet and a phone — Sign in with Google, VK or email.

Problem

Selling to followers usually means registering a company and building a store. The MVP had to test whether a simpler path works, so I started with competitor research.

Competitive analysis spreadsheet, blurred — Competitors and a feature checklist.

Gift cards

A blogger uploads a design, picks brands and a value, and gets a link to share. The same flow works on desktop and phone.

Edit card and create card screens on a tablet and a phone — Creating and editing a card.

Card list and add-a-gift-card dialog on a tablet and a phone — Adding cards to a set.

Statistics and payouts

Sales, buyers and recipients sit on one screen, with contacts ready to download. Withdrawals work for individuals too.

Statistics dashboard and request statistics dialog on a tablet and a phone — Income, sold sets and exportable contacts.

Withdrawal form with balance on a tablet and a phone — Withdrawal to a bank account or Yoola.