Daribar, a pharmacy marketplace.Alternatives made easy to find.

Overview
Daribar sells pharmacy goods with home delivery or pickup in Almaty, Astana, Shymkent and other cities. I led design and shaped the flows around trust.
- 26,000+
- products
- 600–750+
- partner pharmacies
Problem
People couldn’t find or understand medication alternatives. When no analogues showed up right away, they left or wrote to support.

Medication alternatives
I made analogues visible right in the search results. After testing, I added clearer guidance on choosing one.
Design system
I also built the first version of Daribar’s design system to keep screens consistent and speed up work.

Outcome
More people bought the recommended analogues after launch.
- +20%
- conversion rate