Index

Daribar, a pharmacy marketplace.Alternatives made easy to find.

Two phones showing Daribar search results with medication analogues
Role
Product design lead
Platform
Mobile app
Team
Product manager, analyst, founder

Overview

Daribar sells pharmacy goods with home delivery or pickup in Almaty, Astana, Shymkent and other cities. I led design and shaped the flows around trust.

26,000+
products
600–750+
partner pharmacies

Problem

People couldn’t find or understand medication alternatives. When no analogues showed up right away, they left or wrote to support.

Flow diagram from search to results, branching into no medication, medication found and other outcomes
The search flow, mapped against the analytics funnel.

Medication alternatives

I made analogues visible right in the search results. After testing, I added clearer guidance on choosing one.

Design system

I also built the first version of Daribar’s design system to keep screens consistent and speed up work.

Daribar Design System 1.0.0 title card

Outcome

More people bought the recommended analogues after launch.

+20%
conversion rate